The start
Stocoto.com was founded in 2023. The name is derived from STOck COmparison TOol. The idea behind these webpages is that a lot of information is available for listed companies such as price history, trade volume, daily news and quarterly reports. However, limited information can be found in which different stocks are compared. This created the idea for the stock comparison tool.
Current development
Over the years the goal is to expand into new stock markets, but this has limited scope as most trading takes place in only a few indexes. However, this would create greater coverage and provide more international opportunities for investments. But is would make some of the analysis more difficult as some sectors would have too many companies to make analysis feasible as charts get too crowded. Therefore, the alternative route is to expand creating more combinations of comparisons using the exising companies or create new features. This would allow a better selection of companies to invest in. The last set of innovation will be additional technical analyses that can be added to the time series and thereby, further improving the informed decisions.
Future
When it comes to a tool there are two parts, the technical part and the user experience. We will regularly take a brake to evaluate what the current performance and user satisfaction is. Both will need to go hand-in-hand and our flexible approach to develop this stock comparison tool will focus on delivering both, but with sound and solid technology running in the background. In addition, this needs to be delivered to the user and therefore, a critical eye on the user interface that should be kept intuitive is part of our reviewing process.